Working alongside Disney’s EMEA Design Manager, we helped develop packaging artwork and branding for more than 80 Disney Infinity products across 13 international markets. Alongside packaging, we created retail marketing materials, point-of-sale graphics and supporting brand assets.
One creative challenge was representing Disney, Marvel and Star Wars characters together without directly mixing the franchises. Our solution was a clean white environment with colour-coded backgrounds and rays of light, creating a cohesive visual identity while respecting each individual brand.
One creative challenge was representing Disney, Marvel and Star Wars characters together without directly mixing the franchises. Our solution was a clean white environment with colour-coded backgrounds and rays of light, creating a cohesive visual identity while respecting each individual brand.
