Research formed the foundation of this branding project. We explored audience insights, competitor activity, typography, colour theory and cultural references before creating the visual identity for Disney’s Kiya & the Kimoja Heroes. The playful logo reflects Kiya’s energetic personality, combining bold typography with vibrant colours inspired by her costume and the show’s themes of dance and martial arts. As branding was developed before animation assets were available, our work also helped influence elements of the final series.
