Packaging and POS created for a Halloween campaign for Krispy Kreme. For the design, we drew inspiration from classic fairground ghost trains, using this theme to bring to life the vibrant characters of the four specially themed and flavoured doughnuts.
We also gave the Krispy Kreme logo a Halloween twist by adding a bone border to the background marque and incorporating an “S” to transform “Kreme” into “Scream.”
As a fun surprise for Halloween parties, the box featured special glow-in-the-dark ink that revealed spooky ghosts when the lights went out!
