Krispy Kreme asked us to create a bespoke illustration style for merchandise, apparel and products celebrating the opening of its London flagship store.
Inspired by classic tourist souvenirs, we reimagined iconic London landmarks – including Big Ben, black cabs, double-decker buses, telephone boxes and umbrellas – into a fresh, playful illustration style.
The result was a distinctive brand style guide and a vibrant range of retail merchandise that captured the spirit of both London and Krispy Kreme.
