Popeyes UK approached us to come up with a new campaign idea for a new meal based on its signature Kickback dipping sauce.
We supported on the creative direction and the product photoshoot and provided a comprehensive suite of assets that could be rolled out in its restaurants and online.
Being a signature meal, the idea was to display the meal items on pedestals, while describing the different flavour combinations in the sauce.
The campaign was successful and contributed to a spike in demand for Kickback sauce.
