We developed a comprehensive packaging style guide for Oddbods, the popular animated comedy series by Moonbug Entertainment that stars eight colourful and quirky characters. Focusing on the brand’s humour and the distinctive personalities of the characters, we created a flexible visual system that showcased bold character poses, clean layouts and consistent branding across the entire consumer product range. The result was a packaging identity that was instantly recognisable while remaining adaptable across multiple product categories.
